A COMPREHENSIVE MANUAL TO USER-GENERATED CONTENT (UGC) FOR BRANDS IN SAUDI ARABIA

Introduction to UGCconsumer-created information (UGC) is any information—movies, pictures, critiques, blog posts—made by end users in lieu of manufacturers. With all the increase of social networking and electronic platforms, UGC is now a strong tool for marketers, enabling brands to leverage genuine content made by their clients. This authenti